Carrying Hospice Messages to American Airlines Audience

(Click on “short film” to view the video)

Carrying Hospice Messages to New Audiences

NHPCO puts out video via American Airlines and offers info to Costco Connection

(Alexandria, VA) – In recent weeks, millions of people have had the opportunity to learn more about hospice and palliative care through outreach and efforts of the National Hospice and Palliative Care Organization and National Hospice Foundation.

American Airlines

American Airlines travelers in business and first-class will see a short film that may challenge everything they think they know about hospice care. The new video portrays the meaningful moments that can still happen, despite a life-limiting serious or terminal illness and shatters the myth that choosing hospice is “giving up.”

Narrated by NHPCO’s senior vice-president of strategic communications, Anita Brikman, the video shows real hospice patients from across the U.S. who kept on living fully and cherishing special moments spent with family and friends.

“The fact is, in many cases, a patient’s quality of life actually gets better, when he or she chooses hospice care in enough time to take advantage of all it has to offer,” said Brikman.

The film will be broadcast to approximately a quarter-million travelers this fall, on more than 5,800 American Airlines video-equipped flights. It will also be shared via the National Hospice Foundation and social media sources to help people understand the many benefits of hospice and palliative care.